Learner Outcomes:

• Understanding of cure claims on social media
• Outlets to find legal information
  
• Understanding how research can be considered a cure claim by the FDA

In this webinar, Retail Aromatherapist and Integrative Medicine Clinic owner, Meredith Murdock will discuss the exposure that Aromatherapists have in the online and brick and mortar environment today. She will give real examples and situation of mistakes she has made to make sure that you do not make them yourself. This is a must see webinar for any one formulating their own aromatherapy products and putting them on the market in a brick and mortar or online.

Meredith Cheshire joined the Aromatherapy and Herbal Medicine community as a practitioner in 2015. She has owned multiple Alternative Medicine Clinics with her business partner for 15 years. Her desire for schooling and certification came out from a patient at her clinic who drank a 5ml bottle of Frankincense and wound up in the hospital. What started as a “quick” class drew her down a rabbit hole where she holds certifications from the Scholar’s Program at Aromahead, Pacific Institute of Aromatherapy, New York School of Aromatic Studies and is currently working on her final paper for Atlantic Institute of Aromatherapy. She also hold a Certified Herbalist certification from Heart of Herbs and is finishing up her Master’s Certification in that as well. She became an RA in 2017 and opened her own business, Faeve Plant Therapies as an adjunct company to one of her clinics.

Her original background and schooling has been in business and financial management. Her building of businesses has been awarded her Business Woman of the Year in 2018 by her local Chamber of Commerce along with numerous newspaper and magazine articles.

Meredith has sat on Boards in the Treasurer capacity since 2012. She has worked in the non-profit sector in this capacity for Chambers of Commerce, Humane Societies and her neighborhood HOA.

Reconciling bank accounts while drinking peppermint, lemon balm and nettle tea and having Rosemary and Bergamot in her diffuser is truly one of her life’s great pleasures.